Halo Effect

The halo effect is a cognitive bias that occurs when an individual's overall impression of a person or thing influences their judgment of that person or thing's specific traits. This can lead to the perception of a person or thing being overly positive or negative, even if the individual has limited knowledge or experience with them.

In the context of business and technology, the halo effect can have significant implications. It is important for organizations to be aware of this bias and to take steps to mitigate its effects. This can involve seeking out multiple sources of information and input, rather than relying on a single source, and encouraging diverse perspectives and approaches.

One way to overcome the halo effect is through the use of structured decision-making processes. By breaking down complex decisions into smaller, more manageable steps and evaluating each step objectively, organizations can reduce the influence of the halo effect and make more informed and accurate decisions.

Another approach is to cultivate a culture of critical thinking and skepticism. Encouraging employees to question assumptions and challenge conventional wisdom can help to mitigate the influence of the halo effect and improve decision-making.

Read more:

What Is the Halo Effect? - Verywell Mind


Halo effect - Wikipedia


Halo Effect: Definition and Examples - Simply Psychology


Halo effect - The Decision Lab


Halo Effect: Definition and Impact on Web User Experience