Desired Results

Context leaders set measurable targets for their goals by capturing desired results that reference specific values for specific metrics by specific dates. Time horizons for these strategic goals and desired results tend to fall in the 9-12 month range. These can reference customer-centric measures (i.e. north star metrics) or operational metrics (i.e. KPIs). They can even reference customer-defined improvement metrics, to drive the delivery of customer value (i.e. for specific customer jobs).

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Example Syntax:

"In support of <this objective>, we want to drive <this metric> from <current value> to <this value> by <this date>."

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For more:

• "How to Measure Anything: Finding the Value of Intangibles in Business", Douglas Hubbard (2010).